Consulting and Advising Kiva and Microplace on Global Micro-loans - idu 2009

 yr 2009

Collaborating ideas with Microplace to come out with 

A MICROLOAN PRODUCT

THAT SOLVES ALL CHARITY PROBLEMS

   This suggestion I believe is powerful enough as a retail product  to solve ALL charity problems in a matter of a few yrs. With my 20 yr wall st background and strong understanding of any form of marketing, my gut is telling me this is a great idea.

So here goes-  

The EMPOWERMENT LOAN Concept = A combo of Student loan + Adopt a Child Loan 

.       How about a Student loan program for these same countries? Like a Sallie Mae in the USA?.      Since US instituitonal investors are already well informed and educated on college loans and are ready to make the plunge.

Its a ten times easier sell. BUT EVEN BETTER if it is mash w/ a Adopt a Child concept

 And  it doesnt have to be just college loans. Could be kindergarten, middle school as well as high school or any form of continuing education or training.

And it could more than education.

The marketing should be centered upon EMPOWERMENT, not just education- where investors invest in a person's life until he finds a job -  From say  5 yrs of age where the donee starts school. 

Very much similar to a adopt a child program. 

Whatever it takes to finance a donee from age 5 to say 22 (after college) will be expenses capitalized as loans to be repaid from the donee's payroll over time once donee is old enough to get a job and pay back.
That way, the loan covers not just education, but also health care, housing, tranportation , food and clean water, insurance, bicycles, laptops, solar powered light/heat/aircondition boxes ( but not Xboxes :(  , ipods, psp, skittles, but maybe iphones :)  ) etc

Thus an Empowerment Loan. Not just an Education loan. It s like perfecting the Sallie Mae concept mash with Adopt a child concept. 

I think this product is a lot more viral,  fulfilling  and powerful for investors as they get to maybe choose online  who to adopt or just spread their investments over a grp of kids. And watch them grow.

And maybe engage their time on how a village actually evolve and build itself over time.And know that they were part of it since grounds up.  Hmm...quite stimulating and enriching. But engaging.

I strongly believe this a strong retail product that can be easily structured and offered on Microplace – that could potentially solve ALL charity problems. Pls do consider it heavily.

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 yr-2009

Collaborating ideas with Microplace to come out with a LIFE card

2. After some thoughts and daydreaming goin thru the sites, i came out with an idea. Its just a thought. But it may work very well since ebay owns paypal. 

Why should charity be limited to shopping? Why shouldnt it be applied to all aspects of life?? And how do we remind an average joe or user to constantly remember to give both in money and effort ?

 

IDEA -

How about a paypal/microplace LIFE credit card. Or a YOU card. Its not just a credit card. Its about YOU.

When someone carries that card, its like an id card.  And it serves a strong reminder. A reminderabout U. About the charitable Giving U that they are at all times.

 

So how would it work? Simple. Every time they use the card, they get X percent back in cash

 where some of it go to charity or microplace

 

Too simple? Lets bolster it further.

 

What are the necessities and luxuries of a regular credit card user in todays world? 

 

Necessities- grocery/food, utilities, cellphone, public transportation, housing rent.

 

Luxuries - shopping, vacation, gym, restaurants,  car with gas and insurance and parking, college loan, health insurance. 

 

 

If somehow ebay/paypal would cover all the above areas and create a one stop shop for the card user to maximize

savings and X percent of cash back to user and charity.

 

Hmm...it might work. But not enough to entice the users to sign up. So lets give the user 500 bucks a mth.

 

500 bucks a mth !??!  Necessities without luxuries under a  strict mthly budget is about 1300 bucks a mth.  So 500 bucks is  almost 40% of a avg user budget.

A real incentive!  

 

But how do come out with 500 bucks a mth to give the user? Surely, even if paypal/ebay signed up 100 million members to use its site and consolidate the users budget  in a one stop shop format, it  still wont be profitable enough to cough up 500 bucks to give each user each mth - even w/ wholesale savings and ad revenues, wholesale rebates, free gifts from sellers/sponsors etc!

 

So whats the solution?  i remember watching Trump's reality tv show "the Apprentice" a few yrs back and puzzled at why the participants would go thru all those harsh  work for a  few hrs of fame. 

 

Community work! Community work based on charity themes partnered with marketing arms of major corporations!

The corporations will pay for the 500 bucks! Per user per mth. For a one day per wkend participation of charity  work for 4 wks. Which equates to 125 bucks per day per worker.     Coughed out from the corporate advertising budget. And in return, corporations get branding thru charity- as always. And we also gain exposure for the  partnered charity organization too.

 

So to summarize- to qualify for the paypal/microplace U card and get paid 500 bucks each mth and get all the savings/charity givings, the user has to sign up for charity work one day per wk.   Not too much to ask.

 

Can this be done? Practical? Too overly ambitious? Surely some coordination with the advertising arms of various corporations and partnered charities has to be done. And lots of structuring.

 

I know the above U card idea sound ambitious. But i think u guys r already trying to combo ideas thruebaygivegoodgreen.com   So might as well contemplate it.  I m convince a credit card that users carry around at all times will serve as the strongest reminder of charity. And life. A constant giving U!